Need to know: About Facebook’s emotional contagion study

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Ethicists are concerned about the recently published details of a mood alteration experiment conducted on Facebook users. Ready to go beyond the headlines? 5 primary sources worth reading next.

Source: “Experimental evidence of massive-scale emotional contagion through social networks,” Adam Kramer et al, Proceedings of the National Academy of Sciences, June 17, 2014.
Why you should read this: For one week in January 2012, data scientists from Cornell and Facebook experimented on more than half a million people over the age of 13. Their goal? To establish whether or not emotions are contagious online. This paper documents their findings.
Excerpt: “We show, via a massive (N = 689,003) experiment on Facebook, that emotional states can be transferred to others via emotional contagion, leading people to experience the same emotions without their awareness. We provide experimental evidence that emotional contagion occurs without direct interaction between people (exposure to a friend expressing an emotion is…

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2 Responses to Need to know: About Facebook’s emotional contagion study

  1. sham Zee says:

    Amazing information about Facebook. Thanks for sharing….:)

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