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Nine-hundred and seventy-two.
That’s the total number of e-mails I received just in May, and it’s about my average. That’s not counting the hundreds and hundreds of messages Gmail dumped into categories for promotional mail, forum posts, and social networking updates. I’ve become proficient at jumping through messages quickly (using the J and K keys), but there’s one thing I’ve mastered even more than that: spotting a lack of confidence.
I also take quite a few cold calls–people who are not really sure what I do and have not really done too much research but have me on a phone list for some reason.
In most cases, it’s a pitch about a product or someone asking a question about marketing to…
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